THE SMALL BUSINESS MARKETING JOURNAL
Understand marketing. Put good ideas to work.
Straightforward guides, useful ideas and hands-on tools for getting found, reaching customers and planning what comes next.
START HERE
Good questions. Useful answers.
Websites & Enquiries
What to Put on a Small Business Homepage
Build a homepage around the questions a new customer needs answered: what you do, who you help, where you work and what to do next.
Local Visibility
Check the Business Details Customers Find Online
Create one approved record of your business details, then use it to find and correct the information customers encounter online.
Advertising & Offers
Check Whether Your Business Is Ready for an Ad Test
Check the offer, destination, response capacity and measurement before committing money to a paid advertising test.
FROM THE JOURNAL
Fresh ideas for your business.
Test a Printed QR Code Before Ordering a Batch
Test the final QR artwork at its real printed size, verify the decoded destination and provide a useful fallback route.
Read the guide
Plan a Seasonal Campaign Backward From the Date
Build a dated preparation schedule that includes offer approval, printed materials, placements, delivery and end-of-campaign cleanup.
Read the guideWrite Coupon Terms That Match the Offer
Describe a coupon’s actual offer and redemption process clearly enough for both customers and staff to use it consistently.
Read the guide
READ. PLAN. PUT IT TO WORK.
Less guesswork. A more useful next step.
You do not need to do everything at once. Start with the decision in front of you, then turn what you learn into work you can review.
01
Find your starting point
Choose a guide that answers a question you are working through.
02
Put it into practice
Use a checklist, example or tool with your own business details.
03
Get support if you need it
Explore services when you want help putting the plan into action.
YOUR BUSINESS TOOLKIT
Take an idea beyond the page.
Work through the numbers, prepare a review request or make a branded offer.
FREE WITH AN ACCOUNT
Lead Value & Campaign Calculator
Estimate campaign costs and contribution using your own assumptions.
FREE WITH AN ACCOUNT
Google Review Request Kit
Prepare a review link, QR code and a neutral request for feedback.
PAID WORKSPACE
Coupon & Promotion Designer
Create a branded coupon with your offer and terms.
OUR EDITORIAL APPROACH
Useful explanations. Honest limits.
Explain the useful details
Understand the task, the choices and the checks that matter before you act.
Show the assumptions
Examples, calculations and generated illustrations are clearly distinguished from real business results.
Leave the decision with you
Adapt what you learn to your customers, capacity and budget. Review every output before using it.
WHEN YOU WANT A HAND
From reading about it to getting it done.
Need help with your website, local visibility, content or a campaign? Explore the services and decide what you would like support with.
KEEP YOUR NEXT STEP IN SIGHT
What would you like to work on next?
Find a guide for the question on your mind, or a tool to help you put your ideas into practice.